How to Boost Your Google Maps Marketing Campaign
Noticed the change in how Google search results are presented? Now you’ll probably have Google Maps on top, followed by the typical result. If you have a small business, Google Maps marketing can bring you great benefits, and when you talk about Google Maps marketing, it all comes down to your Google My Business (GMB) listing.
Here are the top five ways of boosting your Google Maps visibility through an optimized GMB listing:
Fill in your exact address.
Nothing is more important than this when it comes to your Google Maps marketing. Add a detailed business address on your GMB instead of broad city names or cross-streets.
Remove URLs, keywords or any others that are not included in your physical address; if the system isn’t detecting you, pin your business location directly on the map.
Once you’re done filling your detailed and complete address, add service area. For instance, if you are in the food industry, do you actually serve food at your location or just take orders for delivery? You should be clear on this. And remember to add and review your web address, business hours, categories, and phone number/s.
Spend time making a good GMB introduction.
Your GMB intro will the basis of Google when it must decide if your business is related to the query at hand.
A good intro is not bursting with keywords. But you have to mention what makes you unique from your competitors, as well as why you ventured into this business. Give answers to all questions that people will probably ask about your business. And always write in the tone and language that suits your target audience.
Have your GMB listing verified.
After entering all the required information on GMB and updating your intro, have your listing verified. You can never get a high Google Maps rank unless you do so.
Google verifies businesses using various methods, such as by email, phone or postcard.
Ask your customers to write reviews.
Reviews are a crucial part of Google Maps marketing as they help build prominence for your business, making it look credible and authentic. Don’t be fazed by negative reviews however. Don’t just ignore them; address them directly instead, following Google’s guidelines. Show your customers that while you’re not perfect, you will continue to work with them to satisfy their needs.
Make local citations.
A local citation is simply an online mention of your business in your local media. Lastly, with local citations, your business becomes more prominent and relevant on Google and thus gets a higher Google Maps ranking. Local directories, local blogs and Yelp are some of the places where you can look for local citations.